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Our Products

We are helping you to build your own custom identity solution. The below packages are helping to get you started

Simple to get started

Free Starter Package

You don’t have to license expensive software to get started. You can download and start working with the SQL statements that we offer and can build your companies’ identity graph today. This way you will be able to identity data foundation issues before you license expensive software. Implementing MVP Use-Cases yourself will also help you to show the business value to your organization and ensure future investments to improve customer experience. 

The Starter Package is helping you to get started, as simple as it can be. The SQL statements that are provided are helping you to execute the five steps below and show the basic principles of the ID modelling workflow.

Step 1 Initialize Environment
Step 2 Load Demo Data
Step 3 Clean Input Data
Step 4 Graph Modelling
Step 5 Save Results

Short Description

Starter Package

The "Free Starter Package" is a composition of SQL statements that help you to understand how the data modelling with Identity Graph works. You can use it to get started and to better understand if the "Do it yourself" approach is something feasible for your organization

Included Components

SQL Statements: Create Input Data
SQL Statements: Create List of Nodes & Edges
SQL Statements: Create Dictionary
SQL Statements: Integer Encoding
SQL Statements: Edges Main Table
SQL Statements: Complex Deduplication
SQL Statement: Create Nested Results Table

Missing Components

SQL Statement: Create Flat Results Table
SQL Statements: Create separate CRM & Cookie Graph
SQL Statements: CRM Profile & Device Connections
SQL Statements: Data Quality Reporting
SQL Statements: User ID Profile Reporting

Product Details

Sale
Free Starter Packages

Basic SQL ID Graph

€ 49,99 Original price was: € 49,99.€ 0,00Current price is: € 0,00. Add to cart

Necessary skills

SQL (Structured Query Language) is a standardized programming language used for managing and manipulating relational databases
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Purchase now to get lifetime access to the GIT repository and access to all future updates of our products

The complete workflow

Advanced Computation

In case you would like to receive access to the advanced SQL statements that give you access to the complete end to end process that we have build at Identity Graph. It includes the creation of separate CRM & Cookie ID Graphs, the device identification and the logic that establishes connections between CRM Profile & Device. In addition there is additional functionality available to distinguish between IDs that should be used in the ID merging process and IDs that should be just added to a profile after the modelling is done.

The end-to-end workflow consists of the following steps:

1. Fix your data foundation & Webanalytics Learn more
2. Implement Identity Graph yourself Learn more
3. Learn about Use-Cases that deliver value Learn more
4. Improve your data foundation Learn more
5. Evaluate licensing a CDP to scale
6. Pre-compute your data to save money Learn more
7. Onboard relevant data to your CDP Learn more

Short Description

Advanced Computation

The "Free Starter Package" is a composition of SQL statements that help you to understand how the data modelling with Identity Graph works. You can use it to get started and to better understand if the "Do it yourself" approach is something feasible for your organization

Included Components

SQL Statements: Create Input Data
SQL Statements: Create List of Nodes & Edges
SQL Statements: Create Dictionary
SQL Statements: Integer Encoding
SQL Statements: Edges Main Table
SQL Statements: Complex Deduplication
SQL Statement: Create Flat Results Table
SQL Statement: Create Nested Results Table
SQL Statements: Create separate CRM & Cookie Graph
SQL Statements: CRM Profile & Device Connections

Missing Components

SQL Statements: Data Quality Reporting
SQL Statements: User ID Profile Reporting

Product Details

Advanced ID Graph SQL

Advanced SQL ID Graph Computation

€ 99,99 Add to cart

Necessary skills

SQL (Structured Query Language) is a standardized programming language used for managing and manipulating relational databases
Read More

Get insights & improve

Advanced Reporting

The advanced reporting package helps you with the data preparation, data validation & monitoring throughout an end to end process. It helps you to understand data quality issues within the workflow and helps you to optimize your setup. In addition you will get a user interface that helps to better understand your customers 360 profile including the customer identifiers, device information, event stream & consent status

Short Description

Advanced Reporting

The "Free Starter Package" is a composition of SQL statements that help you to understand how the data modelling with Identity Graph works. You can use it to get started and to better understand if the "Do it yourself" approach is something feasible for your organization

Pre-Requisits

Advanced Computation Package

Included Components

All SQL Statements: of the Advanced Computation
Dataform Configuration for each SQL statement
SQL Statements: Data Quality Reporting
SQL Statements: User ID Profile Reporting

Missing Components

Orchestration via Apache Airflow
Orchestration via Dataform

Product Details

Advanced Reporting

Technical Monitoring with Looker Studio

€ 9,99 Add to cart
Advanced Reporting

Customer Profile Interface with Looker Studio

€ 9,99 Add to cart

Necessary skills

Looker Studio is a data visualization and reporting tool that allows users to create interactive dashboards and explore data from various sources in real-time
Read More

Automate your Setup

Advanced Orchestration

Those packages offer advanced capabilities that help you to scale your identity graph solution. The packages offer an end to end workflow that can be customized according to your organizations needs. The workflows can be build based on the open source Apache Airflow management solution or the Google Cloud BigQuery native Dataform service. In case you choose the Airflow package, you can deploy them on your virtual machine in your own on premise server landscape or at any cloud provider.

We believe the smart approach is doing things step by step:

1. Fix your data foundation & Webanalytics Learn more
2. Implement Identity Graph yourself Learn more
3. Learn about Use-Cases that deliver value Learn more
4. Improve your data foundation Learn more
5. Evaluate licensing a CDP to scale
6. Pre-compute your data to save money Learn more
7. Onboard relevant data to your CDP Learn more

Short Description

Advanced Orchestration

The "Free Starter Package" is a composition of SQL statements that help you to understand how the data modelling with Identity Graph works. You can use it to get started and to better understand if the "Do it yourself" approach is something feasible for your organization

Pre-Requisits

Advanced Computation Package
Advanced Reporting Package

Included Components

All SQL Statements: of the Advanced Computation
Dataform Configuration for each SQL statement
Airflow: DAG Configuration for each SQL Statement
Workflow Configuration Variables
Workflow Environment Variables

Missing Components

SQL Statements: Data Quality Reporting
SQL Statements: User ID Profile Reporting

Product Details

Advanced Orchestration

Apache Airflow Workflow

€ 49,99 Add to cart
Advanced Orchestration

Google Dataform Workflow

€ 39,99 Add to cart

Necessary skills

Google Dataform is a collaborative data modeling tool that helps teams manage and transform data in BigQuery efficiently
Apache Airflow is an open-source platform for orchestrating, scheduling, and monitoring complex workflows, allowing users to automate tasks
Read More

Reach your Customers

Audience Activation

Understanding customer profiles and their omnichannel behavior builds the foundation for providing better customer experience and higher personalization. Being able to reach your customers across different advertising channels usually requires the onboarding of your first party customer data. In this category you will find different packages that help you to manage the data onboarding to those third parties in a compliant and consent respecting manner.

The end-to-end workflow consists of the following steps:

1. Fix your data foundation & Webanalytics Learn more
2. Implement Identity Graph yourself Learn more
3. Learn about Use-Cases that deliver value Learn more
4. Improve your data foundation Learn more
5. Evaluate licensing a CDP to scale
6. Pre-compute your data to save money Learn more
7. Onboard relevant data to your CDP Learn more

Short Description

Audience Activation

The "Free Starter Package" is a composition of SQL statements that help you to understand how the data modelling with Identity Graph works. You can use it to get started and to better understand if the "Do it yourself" approach is something feasible for your organization

Included Components

Airflow DAGs for all functions
Python: Move files from SFTP to Google Cloud Storage
Python: Create new Audience at Meta
Python: Replace existing Audience with new Data
Python: API Calls to Metas' Marketing API

Missing Components

Python: Onboarding of Event Data to Conversion API
Meta Developer App to access the Marketing API
Meta Ads Account to load Custom Audience

Product Details

Audience Activation

Meta Audience Uploader

€ 29,99 Add to cart

Necessary skills

Python is a high-level, versatile programming language known for its readability and broad use in web development, data science, AI, and automation
Read More

Our USP for the Small & Medium Companies

Consulting Services

Companies tend to believe that licensing a customer data platform is going to fix the issues they have trying to understand customer profiles and customer journeys holistically. Unfortunately, even though some Customer Data Platform vendors might tell you this is the case, it is actually not.

We believe the smart approach is doing things step by step:

1. Fix your data foundation & Webanalytics Learn more
2. Implement Identity Graph yourself Learn more
3. Learn about Use-Cases that deliver value Learn more
4. Improve your data foundation Learn more
5. Evaluate licensing a CDP to scale
6. Pre-compute your data to save money Learn more
7. Onboard relevant data to your CDP Learn more

Short Description

Consulting Services

The "Free Starter Package" is a composition of SQL statements that help you to understand how the data modelling with Identity Graph works. You can use it to get started and to better understand if the "Do it yourself" approach is something feasible for your organization

Product Details

Consulting Services

Webanalytics & Cookie Consent Management

Read more
Consulting Services

Personalized 360° Communication

Read more
Consulting Services

Data & Analytics in Google Cloud

Read more
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