Reach your Customers
Audience Activation
Understanding customer profiles and their omnichannel behavior builds the foundation for providing better customer experience and higher personalization. Being able to reach your customers across different advertising channels usually requires the onboarding of your first party customer data. In this category you will find different packages that help you to manage the data onboarding to those third parties in a compliant and consent respecting manner.
The end-to-end workflow consists of the following steps:
1.
Fix your data foundation & Webanalytics
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2.
Implement Identity Graph yourself
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3.
Learn about Use-Cases that deliver value
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4.
Improve your data foundation
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5.
Evaluate licensing a CDP to scale
6.
Pre-compute your data to save money
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7.
Onboard relevant data to your CDP
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Short Description
Audience Activation
The "Free Starter Package" is a composition of SQL statements that help you to understand
how the data modelling with Identity Graph works. You can use it to get started and to better understand if the "Do it yourself" approach is something feasible for your organization
Included Components
Airflow DAGs for all functions
Python: Move files from SFTP to Google Cloud Storage
Python: Create new Audience at Meta
Python: Replace existing Audience with new Data
Python: API Calls to Metas' Marketing API
Missing Components
Python: Onboarding of Event Data to Conversion API
Meta Developer App to access the Marketing API
Meta Ads Account to load Custom Audience
Product Details
Necessary skills
Python is a high-level, versatile programming language known for its readability and broad use in web development, data science, AI, and automation
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